Muddashir Siddique

Summary

Leading multifaceted growth strategies at FLAUNTE*, I am scaling the user base and enhancing the platform experience. I implement data-driven marketing initiatives, optimize user engagement, and forge strategic partnerships with industry leaders.

Responsibilities

• Driving user acquisition and community growth through targeted digital marketing and influencer partnerships.
• Enhancing platform UX based on user feedback and data analytics for improved product experience.
• Employing Google Analytics for strategic decision-making and user engagement optimization.
• Cultivating partnerships with beauty and wellness sectors to diversify service offerings and expand market reach.
• Leading cross-channel marketing campaigns to boost brand visibility and user acquisition.
• Managing customer engagement strategies, including loyalty and referral programs, for sustained user retention.
• Tracking and analyzing key performance indicators to guide business growth and operational efficiency.

In my role at FLAUNTE*, I’m committed to innovating and implementing growth strategies that not only expand our user base but also enhance the overall user experience, solidifying FLAUNTE*’s position as a leader in accessible self-care solutions.

Summary

Directed multi-platform social media campaigns, garnering a combined 20,000+ followers for DIFX & and BitDelta. Designed and implemented the go-to-market strategy, fortifying both brands’ presence. Steered influencer and content strategies, managed daily engagements, and maximized ROI on social campaigns.

Accomplishments

• Orchestrated strategic influencer partnerships, boosting brand visibility and trust.
• Led tailored content initiatives, encompassing blogs, articles, and infographics.
• Leveraged Sprout Social to optimize social pages and enhance engagement.
• Ensured consistent and brand-aligned visuals through collaboration with design teams.
• Efficiently allocated and managed budgets for targeted marketing efforts.
• Analyzed metrics to refine marketing strategies, enhancing user engagement and retention.
• Conducted team workshops, emphasizing emerging social trends and tools.

Summary

Orchestrated the inaugural NFT shop launch at the Mall of Emirates, achieving 300% of the projected attendance complemented by a VIP after-party. Spearheaded the creation of the slogan “The Place Where NFTs Come To Life,” enhancing branding initiatives significantly. Fostered collaboration between the Dubai and Armenian marketing teams, facilitating timely project delivery and aligning with the strategic goals.

Accomplishments

• Guided the design and launch of ftNFT platforms utilizing Figma for UI/UX designs.
• Streamlined task management through the JIRA Board, fostering efficient project progression.
• Developed and implemented comprehensive marketing strategies backed by deep research.
• Boosted brand presence, garnering 18,000 followers in six months via influencer collaborations.
• Oversaw and judiciously allocated multi-million dollar budgets to optimize campaign efficacy.

Summary

Directed the global branding strategy of several key players in the cryptocurrency space, coordinating unified marketing strategies across teams in China, Dubai, and Australia. Expertly navigated high-profile events such as CryptoExpo Singapore and Dubai, enhancing brand reputation and securing critical partnerships. Represented HyperBC and HyperPay at numerous industry events, emphasizing the collaborative spirit and innovation at the heart of these brands.

Accomplishments

• Implemented insightful marketing and branding strategies.
• Led technical training for HyperBC, HyperPay, and TinyTrader teams.
• Managed extensive digital campaigns on major platforms to boost brand engagement.
• Integrated Monday.com for enhanced project coordination.
• Secured deals exceeding $500,000 in two months for TinyTrader.
• Elevated CoinW to Top 20 rankings globally and Top 3 in Asia on CoinMarketCap.

Summary

Executed over 30,000 diverse writing projects, partnering with a global clientele and maintaining an exceptional satisfaction rate. Leveraged targeted SEO and strategic content to significantly enhance the online visibility of numerous brands, encompassing a rich variety of B2B and B2C entities. Demonstrated expertise in launching WordPress sites across various sectors and crafting industry-aligned UX designs.

Accomplishments

• Elevated over 100 global brands through comprehensive marketing strategies.
• Developed and launched 50+ WordPress sites, spanning eCommerce to real estate sectors.
• Crafted 300+ UX designs aligned with stringent brand standards.
• Managed multi-million-dollar campaigns, achieving a 5-10x ROAS consistently.
• Utilized UberSuggest and Google Analytics for data-driven campaign refinements.
• Applied A/B testing and CRO techniques to optimize website and app UI/UX.

Summary

Swiftly facilitated global software deployment using SCRUM methodologies, achieving a remarkable 96% implementation rate in just two months, well ahead of the four-month anticipated timeframe. Further bolstered qualifications through certifications such as AWS Cloud Business Professional and utilized extensive tools ranging from MySQL to Atlassian in optimizing software deployment and reporting processes.

Accomplishments

• Secured prestigious AWS Cloud certifications, enhancing business and cloud economics expertise.
• Crafted detailed reports using MS Excel, highlighting critical metrics and trend analytics.
• Conducted insightful demos on primary Virtusa tools, promoting internal team education.
• Spearheaded knowledge transfer sessions for new interns, offering guidance on industry nuances.
• Developed a diverse set of Virtusa client tool documentation, user guides and marketing materials.

Summary

Directed and revitalized the content strategy, introducing innovative concepts to engage audiences effectively. Took the helm in curating SEO-optimized content while ensuring high quality and crafting compelling proposals. Leveraged executive interviews into multifaceted content assets, including podcasts and articles, fostering enriched audience engagement and relevance.

Accomplishments

• Innovated audience engagement through the curation of SEO-optimized content and quality oversight.
• Conducted high-profile interviews, successfully transforming them into podcasts and engaging articles.
• Devised interview agendas focused on yielding valuable and relevant content.
• Led a diverse team of writers, artists, and designers to produce premium content aligned with strategic objectives.